Book Marketing

Writing Neurosis: Author Branding

Author branding can frustrate the best of us. I came across this bit of pertinent graffiti scribbled on a fictional wall in a newly released fantasy: “You have to be crazy to work here, and there’s a two neurosis minimum.”…
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Get on Social Media and … What Happens?

A client recently wanted to hire me to create the content for his author website, FaceBook, LinkedIn, Pinterest and Twitter pages. Yes, but I had a niggling suspicion I needed to talk to him first about his ideas about social media. Social Media…
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Are Writers Being Shorted with the new James Patterson approach?

What’s this “the shorter the better” all about in publishing these days? James Patterson jumped on that bandwagon–and is racing off! Publishers are also seeking shorter books. Short fiction is no longer ONLY a testing ground for new writers–here are the facts.

Tricks to Killer Query Letters

Need a killer query letter for agents or publishers? Queries can be tough! Try these tricks so you can connect with publishing professionals to get a “Send more now!” response. First, realize that the statistics on queries are dreadful for most writers—rejection after rejection is…
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Is This the Definitive Way to Find YOUR Agent?

In my last post I offered the first rung of tried-and-true methods to find an agent.  Here are two alternative (and opposite) ways to land an agent–one may be the perfect to get one step closer to your book deal! Agents have…
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Can Writers Really Trust An Agent?

Are you about to take the “finding an agent” path? Are there any drawbacks to getting an agent to represent your book? Sure there are! Every opportunity involves potential problems. There are good reasons to seek an agent: A good agent can open…
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Alert: The Gamble AFTER Readers Buy Your Book—and How to Be a Winner

What happens to your book AFTER it’s purchased? Huh? Why should you care? Publishers now DO care—and make decisions on marketing based on how readers read books!  Too many writers concentrate only on: a colorful cover  clever title and hot action on…
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